A recent survey showed the top 30 brands (excluding celebrity and media) on Twitter, based on their number of followers. Not surprisingly the majority of them are retail brands or online shopping sites, but there are also a few information sites like Visit Britain and Heathrow Airport.

The study looked at what makes these brands so successful using social media so we thought it was a good opportunity to look at why and what makes Twitter so useful for interacting, as lot of people are still unsure of how to use it, or what it’s actually for.  Twitter is a way of connecting with like-minded people who might share interests or your opinions. Although it can be used for traffic to your site or blog it’s about so much more than that. 

Getting started
This is easy…you set up your account (www.twitter.com), write a bio of yourself, include your web address, upload a picture and start choosing people to follow.  Hopefully the people you follow will choose to follow you back.  Otherwise people will find you either by searching on topics you might be talking about, or because you follow someone they also follow. 

How to grow your followers: (more…)