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How do I get into fashion PR?

Friday, February 3rd, 2012

This week, Guardian Careers ran a live Q&A session for all those job seekers looking for expert advice on breaking into fashion PR. And Kelly Hopkins from our PR Division took part to offer her words of wisdom.

To see the full Q&A visit the Guardian site here. But in the meantime, here are our top tips:

  1. There’s a common misconception that in order to break into this industry you must take part in unpaid internships. This simple isn’t true – there are plenty of reputable companies that offer paid internships. Do your research, and when applying make sure you tailor each application to the particular company. The fashion industry is extremely competitive – you must make your application stand out from the crowd.
  2. Start building up contacts within the industry through networking events and conferences. The individuals you meet and connect with, may very well be able to offer good advice, or perhaps know of organisations looking to take on new staff.  And it’s not uncommon to find a position by regularly attending such events.
  3. Another common question we get asked is whether a PR degree is a ‘must have’.  If you have gained a PR degree and have some work experience then that’s obviously great but other degrees are viewed upon favourably too – the important thing is showing that you have had the nouse to gain some solid relevant experience.
  4. Get social! Twitter, Facebook and blogs are a must have for those interested in breaking into fashion PR.  Organisations everywhere are turning to social media to source information, share news, and even look for employees. So if you are not using them, you may very well being missing out. And blogs are a great platform to demonstrate your knowledge of designers, media, and of course your writing skills! They can easily be set up, and make you stand out.
  5. Speak to a specialist recruitment consultancy who can offer you advice on the best approach. They will also be able to provide you with assistance on creating stand out CVs, covering letters and interview advice.
  6. Last but by no mean least – never give up! The economy might still be facing uncertainty, and competition for jobs is fierce, however perseverance does pay off.

Follow these tips, and you’ll be well on your way. And get in touch below with your experiences – we’d love to hear them.

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Posted in Fashion, Recruitment, Social Media | No Comments »

New Year, New Job?

Monday, January 9th, 2012

Happy New Year to all our readers.  We hope you had a nice and relaxing festive break – we certainly did!

As 2012 starts, plenty of professionals start to think about a new job. And if you’re one of these people, you’ll be pleased to know that despite gloomy forecasts about the economy and the employment market, there are plenty of opportunities out there. We’ve been inundated with new roles in the past week, and we’re looking for talented candidates to fill them! (more…)

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Posted in Job search, Job searching, Recruitment, Social Media | No Comments »

Managing your brand on social media

Tuesday, December 20th, 2011

We’ve blogged before about the consequences social media can have on an individual’s job search, but what about the damage it can do to a consumer brand?

In recent weeks, the news has been filled with stories of well known organisations handling their customers badly on social media sites.  Qantas was heavily criticised for its failure to communicate with passengers – some left stranded – when its planes were grounded due to industrial action. Blackberry – known for its business use – failed to communicate with customers at all during its recent service outage, and only last week Easyjet ran into problems.  Easyjet was bombarded with hostile Tweets following its decision to remove a blind lady from a flight because she didn’t have the correct paperwork allowing her guide dog to travel as well.  Whilst the issue was resolved, the concerns the lady in question and angry social media users voiced, was the lack of response from the company on its social media channels to the situation. (more…)

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Posted in Social Media | No Comments »

Online Fashion Week

Tuesday, December 6th, 2011

This week marks the arrival of Online Fashion Week, courtesy of Vogue.co.uk. And if you’re anything like us, you’ve been eagerly anticipating its arrival!

The fashionistas here at Handle have been keeping us updated, and the next few days look to be full of great offers, as well as inside insights from high profile figures from the world of fashion.  So what’s exactly in store? You can see a full schedule on the Vogue website but some things to watch out for are:

  1. Each day at 1pm will see a live blogging session of top professionals in the fashion industry giving advice on embarking on a career in this field.
  2. Each day will see a ‘Twitter takeover’ featuring a high profile industry pro that will be on hand to answer your questions.
  3. Hundred of retailers will be offering exclusive offers only available online to those that follow fashion week.

With a mixture of both high end fashion designers including Mulberry, Alexander McQueen & Chanel, and high street names such as Reiss, Net-a-porter and Harrods, the weeklong event looks to be full of choice for consumers looking for a bargain in the run up to Christmas – without having to visit the shops!

Are you following fashion week?  Are online fashion events going increase in popularity as a result of social media?  Let us know by commenting below.

 

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Posted in Fashion | No Comments »

What information would a prospective employer find about you on social media?

Tuesday, November 15th, 2011

Whilst browsing Twitter recently, we came across a great infographic detailing how recruiters are using social media in their candidate search. The illustration, courtesy of Reppler, can be found here.  But for those who want a short summary, the survey of more than 300 hiring professionals found that:

  1. 91% of respondents claim to screen candidates via social media.
  2. Facebook comes out on top with 76% of those surveyed citing this as the main source to look up job seekers.
  3. 47% look at social media profiles as soon as they receive an application.
  4. 69% admitted to rejecting an individual based on what they found on a social media profile.
  5. 68% claimed that details of a candidate sourced on the web resulted in a candidate being hired. (more…)

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Posted in Job search, Recruitment, Social Media | 4 Comments »

Handle arrives on Facebook

Monday, November 7th, 2011

Here at Handle, we have been successfully using Twitter and our blog to promote opportunities and build our own brand awareness. We’ve had a fantastic reaction to both and have seen great results – even if we do say so ourselves!

But as an organisation we never stand still and are pleased to say that we have taken our next step in the social media world by launching our very own Facebook Page. Here you’ll find all the latest news and jobs from us, see what we all look like and find out what it’s really like to work here.

Be sure to take a look, and let us know what you think. What else would you like to see on there? Share your comments below, or ‘like’ our page and post a message on our wall! We look forward to engaging with you on the page.

 

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Posted in Handle Recruitment, Social Media | No Comments »

Burberry launches “Tweetwalk” at London Fashion Week

Friday, September 23rd, 2011

Given the level of innovation in both the social media and fashion worlds, it was inevitable that the two would eventually collide. And what better time could there be than London Fashion Week for fashion brands to unveil new initiatives? The only question was – who would be the first to deliver something truly impressive?

The answer came earlier this week, when Burberry tweeted the announcement that the brand would be launching the first ever ‘Tweetwalk’ show, in partnership with Twitter, for online fashionistas to be part of the Burberry catwalk show experience.

‘Tweetwalk’ took place alongside the Burberry show, at 4pm on Monday 19th September. The online experience gave @Burberry followers the chance to see the catwalk models, in their outfits, in real time. In fact, as the photos were posted just before the models walked the runway, Twitter users were able to see the latest clothes from the new collection before the rest of the fashion world. The show was also streamed live via the brand’s Facebook page with the option for fans to copy the link to their own profiles.

Speaking to The Telegraph ahead of the show, Twitter’s UK boss, Tony Wang said: “Burberry was one of the first brands to truly understand Twitter’s ability to connect people all over the world with what’s most meaningful to them. Thanks to their creativity, fashion lovers everywhere will be able to see the new Burberry collection even before those in the front row.”

Were you following Tweetwalk? Did you find it an impressive use of social media? Or can fashion brands do better? Leave us your thoughts!

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Posted in Fashion, media | No Comments »

Is the future of advertising going social?

Tuesday, July 26th, 2011

The world of advertising is rapidly changing. Where several years ago, big brands were spending the majority of their advertising budgets on television and print, new trends have come to light recently to suggest that social media is the new place to invest advertising spend.

For example, Marketing Week recently reported the cost (per click) of advertising on Facebook has increased by 74% in the last year within four of the world’s biggest media markets. This indicates a surge in popularity and use of Facebook ads.

Where just a few short years ago, online marketing was widely dismissed as quirky but a waste of time by many, big brands are increasingly seeing the value in social advertising. In fact, the value has increased to the extent that advertising on Facebook and Google has diverted funds from traditional media.

With these trends in mind, what does the future hold for advertising? It is, of course, hugely unlikely that online spend will ever overtake television budgets, but could this type of advertising be a viable replacement for print media or e-marketing?

Quite possibly. While they won’t render these forms of advertising obsolete, many big brands are already taking a good look at where their advertising budgets are going. And many are opting to invest more heavily in social media.

The reasons for this are simple. The benefits of social advertising far outweigh those of print media and even e-marketing. This is because Facebook ads are highly targeted – and appear unprompted on screen. Think of it in terms of what might grab your interest. Where you might flick past an advert that doesn’t apply to you in a magazine, it’s harder to ignore an advert that pops up automatically on your home page, knows your age, gender, likes and dislikes and your interests. It’s also harder to ignore than an email campaign, which relies on grabbing your interest with its headline and on you clicking through to a different page.

With Twitter selling promoted Tweets, Facebook increasing the cost per click for advertising and new sites like Google+ set to take off in a big way, perhaps social advertising is where the future of the industry is going. What’s your view?

 

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Posted in Social Media | No Comments »

Branded pages: not just for Facebook?

Friday, June 17th, 2011

Recent news suggests that Twitter is to make a move towards branded pages – something Facebook already does.  Why? It is hoped it will assist with ad revenues.  It is expected that the pages would work in a similar way to Facebook – allowing businesses to deliver messages to those using Twitter and encourage them to visit their site.

As it currently stands, and some of you may have already witnessed, brands can pay for promotional tweets and can sponsor hashtags.  We’ve been following the responses to the idea on the popular site Brand Shandy, and there have been mixed views.  We had a chat with our resident Twitter expert, Kelly Hopkins to get her view. And here’s what she had to say: (more…)

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Posted in Social Media | No Comments »

The British Video Association Awards 2011

Friday, May 27th, 2011

The BVA awards took place on 5th May  and as always, Handle was there to support them as a key sponsor. What a night it was! The annual awards honour the talent of the video entertainment industry. The competition for these awards is always tough, and this year was no exception!

The evening was filled with over 1000 guests, representing some of the top companies in the industry including Sony Pictures, Universal Pictures, Paramount, 20th Century Fox, and iTunes.  We sponsored the after party, and also a table at the event. We took some of the Handle team, as well as a number of our HR clients. We had a great evening – meeting many industry professionals and celebrating well into the night with the many talented winners. (more…)

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Posted in Handle Recruitment | 1 Comment »

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