In recent weeks, new changes to users’ Facebook profiles, with the arrival of the new ‘Timeline’ feature, have caused much debate on social media sites. But what other changes are afoot, and will they have a profound effect on the way marketing professionals carry out their jobs? It appears so.
A recent article in Utalkmarketing details the new developments very well, and is well worth a read. But here’s a quick summary of the important points:
- Recent changes instigated by Facebook mean that in order to show up on a user’s news feed, brands are going to have to work much harder. Gone will be the days where simply ‘liking’ a business’s page means its content appears on your homepage.
- As well as getting tough on spam marketing, Facebook will stop showing posts from pages that are dry or lack regular content.
- Apps will be the new driving force in creating brand promotion. With users being able to see what their friends are up to via the newsfeed (for example what music they might be listening to via Spotify), businesses ought to be thinking carefully about integrating with Apps associated with their brand. (more…)
Here at Handle we do like to feel as though we go that extra mile. And to prove it we decided that some of our female clients deserved just a little a bit of TLC. Cue Lisa from our Office division who organised a fantastic night of pampering courtesy of our friends at 