Handle Recruitment
Executive

Archive for February, 2012

The literal laptop: the next big thing?

Monday, February 27th, 2012

 

The latest fashion news to catch our eye is the invention of the keyboard trousers.  And this is no joke; a couple of Dutch inventors have developed a pair of jeans which they have named ‘Beauty and the Geek’ – that really do give a whole new meaning to the phrase ‘laptop’!

The jeans are equipped with a fully functional keyboard & mouse, and even have speakers integrated into the leg.  What’s more, according to the creators the jeans are ‘only a little bit heavier than your regular jeans’ and ‘that they enable you to log into your computer and control it without sitting in a closed environment behind your desk’.  The catch? The jeans will set you back £250 and that’s assuming they catch the eye of a retailer willing to sell them.

So could this really revolutionise the way we use our computers, or is the idea seemingly as ridiculous as it first appears? Perhaps we are being too judgemental, but the consensus in our office (especially our resident fashionistas) seems to be that they not only look awful, but with advancements in technology allowing consumers to use a number of different platforms – tablets for example – to achieve the same objective, these are certainly not going to be the next big thing to hit the fashion world.

Let us know what you think by commenting below.

 

 

How do I get into fashion PR?

Friday, February 3rd, 2012

This week, Guardian Careers ran a live Q&A session for all those job seekers looking for expert advice on breaking into fashion PR. And Kelly Hopkins from our PR Division took part to offer her words of wisdom.

To see the full Q&A visit the Guardian site here. But in the meantime, here are our top tips:

  1. There’s a common misconception that in order to break into this industry you must take part in unpaid internships. This simple isn’t true – there are plenty of reputable companies that offer paid internships. Do your research, and when applying make sure you tailor each application to the particular company. The fashion industry is extremely competitive – you must make your application stand out from the crowd.
  2. Start building up contacts within the industry through networking events and conferences. The individuals you meet and connect with, may very well be able to offer good advice, or perhaps know of organisations looking to take on new staff.  And it’s not uncommon to find a position by regularly attending such events.
  3. Another common question we get asked is whether a PR degree is a ‘must have’.  If you have gained a PR degree and have some work experience then that’s obviously great but other degrees are viewed upon favourably too – the important thing is showing that you have had the nouse to gain some solid relevant experience.
  4. Get social! Twitter, Facebook and blogs are a must have for those interested in breaking into fashion PR.  Organisations everywhere are turning to social media to source information, share news, and even look for employees. So if you are not using them, you may very well being missing out. And blogs are a great platform to demonstrate your knowledge of designers, media, and of course your writing skills! They can easily be set up, and make you stand out.
  5. Speak to a specialist recruitment consultancy who can offer you advice on the best approach. They will also be able to provide you with assistance on creating stand out CVs, covering letters and interview advice.
  6. Last but by no mean least – never give up! The economy might still be facing uncertainty, and competition for jobs is fierce, however perseverance does pay off.

Follow these tips, and you’ll be well on your way. And get in touch below with your experiences – we’d love to hear them.