Handle Recruitment
Executive

Archive for July, 2010

So you want a job in marketing?

Tuesday, July 20th, 2010

The recession may be (hopefully) behind us and there’s certainly a lot more recruitment activity around but it’s still a really competitive area – particularly in our specialist areas of media, music, film and high visibility brands. So what can you do to make yourself stand out from the crowd? Here are our top five tips:

• If you haven’t had direct experience of brands within media and entertainment you will at least need to demonstrate a real passion, interest and understanding of the marketing issues involved.
• Be aware that creativity on its own is not enough – there’s a real emphasis on insight and analysis coupled with creative flair and thinking ‘outside the box’
• There’s a big focus on communication skills – there are some big personalities in our sector!
• Most interviews will now entail some form of presentation – so be prepared to prove your worth and demonstrate that you will be a good investment.
• There are a range of competencies needed:  project management, commercial awareness, and strategic vision – make sure that every relevant skill set is on your CV.

Whilst you are here, check out our latest jobs!

The brave new world of digital talent

Thursday, July 8th, 2010

It’s no secret that the digital market and particularly the use of social media has exploded in the last eighteen months.  How many of us followed the election on Twitter getting real time updates minute by minute?  And look at the way Pepsico has campaign managed the return of its drink Mountain Dew .

In our industry, this has manifested itself in a whole new market for specialists who can help organisations understand how consumers interact with content – and then build relevant and meaningful relationships with those customers.

And it’s a really interesting talent pool. For one thing, it’s dominated by Generation Y who are motivated by a variety of things.  Sure, money is important but so too are considerations such as lifestyle, culture, working hours, location and flexibility.  And it’s also a diverse pool.  The digital arena is an ever evolving market covering not only social media but affiliate marketing, CRM, SEO and online PR.  What this means is that it may not always be obvious from someone’s job title that they have the skill sets that an employer may be looking for.

So the message to hiring organisations?  Think about being more innovative with retention strategies and the way reward packages are structured.  Be flexible about job titles on CVs – don’t miss out by being too rigid. We’ve written more about talent issues in the digital market in Figaro Digital magazine which you can read here.